Complete Guide to LINE Official Accounts | Registration, Pricing, Management Tips, and FAQ [2026 Updated]

Want to build a closer connection with your customers through a LINE Official Account?

Over 21 million people in Taiwan use LINE every month — meaning your potential customers are almost all here.

With the right management approach, a LINE Official Account can become your most powerful marketing tool.

90% Penetration Rate in Taiwan: How LINE Official Accounts Became the Strongest Marketing Channel

LINE has a penetration rate exceeding 90% in Taiwan, making it the most widely used messaging platform in the country.

For businesses and store owners, a LINE Official Account acts like a dedicated communication channel — you can send messages directly to customers without worrying about algorithm-driven reach limitations.

Compared to platforms like Facebook and Instagram, LINE messages land directly in the chat list, so they are generally easier to get opened than email. (LINE does not publish official open-rate figures for LINE Official Accounts, so treat your own dashboard statistics as the source of truth.)

That means every message you send has a significantly higher chance of being seen.

What Is a LINE Official Account? And What Happened to LINE@?

A LINE Official Account (LINE Official Account) is LINE's dedicated account type for businesses and merchants.

Think of it as a "business edition LINE account" with many features that personal accounts don't have.

LINE Official Account vs. LINE@

Many people ask: "What's the difference between LINE Official Account and LINE@?"

The answer: LINE@ was merged into LINE Official Account in 2020.

Everything is now unified under "LINE Official Account," with more complete features and a more transparent pricing structure.

Core Advantages of LINE Official Account

A LINE Official Account lets you:

• Broadcast Messages: Send messages to all your followers (or a specific group) at once
• Auto-Replies: Set keywords so customer questions are answered automatically
• Rich Messages: Design visually engaging image-and-text content
• Analytics: Track follower counts, open rates, click rates, and more
• Audience Tags: Categorize customers by attribute and send customized messages
• Coupon Feature: Issue digital coupons and track redemptions

LINE Official Account Registration Process [Step-by-Step Guide]

Registering a LINE Official Account is extremely simple — it takes just 5–10 minutes.

What You Need Before Applying

Prepare the following:

• Email Address: For receiving verification emails and notifications
• Mobile Phone Number: For identity verification
• Account Name: Your brand or store name
• Profile Photo: Recommended to use your brand logo (square, 640×640px recommended)
• Background Image: Optional, recommended to use a brand image (1080×878px)

5-Step Quick Registration

Step 1: Go to the Official Website

Visit the LINE Official Account registration page: https://tw.linebiz.com/

Click "Apply Now" or "Create a Free Account."

Step 2: Choose a Registration Method

Choose one of the following:

• Log in with your LINE account (fastest)
• Register with email

Step 3: Fill in Basic Information

Enter the following:

• Account name (Chinese characters allowed)
• Industry category (choose the closest match)
• Email address
• Company or store information (optional)

Step 4: Verify Your Email

The system will send a verification email.

Click the verification link to complete email confirmation.

Step 5: Configure Your Account

After verification, set up:

• Upload a profile photo
• Write an account description (up to 160 characters)
• Set up a welcome message (automatically sent when someone adds your account)
• Choose a pricing plan (start with the NT$0 Light Usage plan)

Once complete, your LINE Official Account is ready to go!

LINE Official Account Pricing Plans: Full Comparison

One of the most common questions is: "Does a LINE Official Account cost money?"

The answer: there's an NT$0 plan and there are paid plans.

Three Pricing Plans

Since September 1, 2023, LINE Official Account has offered three plans:

1. Light Usage Plan

• Monthly fee: NT$0
• Free messages per month: 200
• Overage: Add-on messages not available — you must upgrade
• Best for: Just starting out, fewer than 100 followers

2. Medium Usage Plan

• Monthly fee: NT$800 (before tax)
• Free messages per month: 3,000
• Overage: Add-on messages not available — you must upgrade to the High Usage plan
• Best for: Small to mid-size businesses, roughly 300–1,500 followers

3. High Usage Plan

• Monthly fee: NT$1,200 (before tax)
• Free messages per month: 6,000
• Overage: Add-on messages available, starting at NT$0.2 each and stepping down as volume rises
• Best for: Large businesses or enterprises, 1,500+ followers

Note: The older "NT$600 / 5,000 messages" and "NT$4,000 / 30,000 messages" tiers were discontinued in the September 1, 2023 pricing revision — ignore the outdated price tables still circulating online. The former high-usage fee of NT$4,000 was also reduced to NT$1,200.

How Are Messages Counted?

Many people get confused by how "message quota" works.

Simple formula (LINE's own wording: number of sends × number of target followers):

Messages Used = Number of Recipients × Number of Broadcasts Sent

Example 1:

• You have 1,000 followers
• You send 1 broadcast to everyone
• Messages used = 1,000 × 1 = 1,000

Example 2:

• You have 500 followers
• You send 3 separate broadcasts to everyone
• Messages used = 500 × 3 = 1,500
• (Note: a single broadcast can carry up to 3 message bubbles and still counts as one send — it does not become 3 messages)

Important:

• Auto-reply messages are NOT counted
• One-on-one chat replies are NOT counted
• Only proactive broadcast messages count toward the quota

Which Plan Is Right for You?

The Light Usage plan is right for:

• Just starting out, fewer than 100 followers
• Sending only 1–2 messages per month
• Wanting to explore the features first

The Medium Usage plan is right for:

• Around 300–1,500 followers
• Sending 2–3 messages per month
• Already operating at a steady rhythm

The High Usage plan is right for:

• More than 1,500 followers
• Sending frequently (once or more per week)
• Needing the ability to keep sending after hitting the quota — it is the only plan that allows add-on messages

Core Features and How to Use Them

LINE Official Account offers many powerful features. Here are the most important ones.

1. Broadcast Messages

The most commonly used feature — send messages to all your followers at once.

How to send a broadcast message:

1. Log into LINE Official Account Manager
2. Click "Messages" → "Broadcast" in the left panel
3. Click "Create Message"
4. Choose a message type (text, image, rich message, etc.)
5. Edit the message content
6. Choose recipients (all followers or a specific segment)
7. Set the send time (send now or schedule)
8. Click "Send"

Message types:

• Text Message: For simple notices, offer info
• Image Message: Strong visual impact, great for event promotions
• Rich Message: Can include button links, boosts click rates
• Video Message: For product demos, tutorials
• Coupon: Trackable redemptions, great for promotions

2. Auto-Reply

Auto-reply saves significant customer service time and improves response speed.

Steps to set up auto-reply:

1. Go to "Chat" → "Response Settings"
2. Enable "Auto-Reply Messages"
3. Click "Create"
4. Set the trigger keyword (e.g., "business hours")
5. Enter the auto-reply content
6. Save

Practical auto-reply examples:

• Keyword "price" → auto-reply with price list image
• Keyword "address" → auto-reply with location and Google Maps link
• Keyword "hours" → auto-reply with business hours
• Keyword "menu" → auto-reply with the latest menu PDF

3. Smart Tags

Smart tags help you segment your audience and send more targeted messages.

How to use tags:

1. Go to "Audience" → "Tag Management"
2. Create tags (e.g., "VIP Customer", "New Customer", "Dormant Customer")
3. Assign tags to followers (manually or automatically)
4. When sending a broadcast, select a specific tagged group

Tag category suggestions:

• Purchase frequency: Regular, Occasional, Never purchased
• Customer value: VIP, Standard, Potential
• Interests: Product A fan, Product B fan
• Activity level: Active, Moderate, Dormant

4. Follower Acquisition

Growing your follower count is a key part of LINE Official Account management.

Effective methods:

• QR Code: Place in your store, on flyers, business cards
• Website embed: Add an "Add Friend" button to your site
• Social media: Share your add-friend link on Facebook and Instagram
• Paid ads: Run campaigns using LINE Ads Platform
• In-person events: Pair with offers to encourage on-the-spot scanning
• Member conversion: Migrate existing members to your LINE account

Follower incentive ideas:

• Join and receive a NT$50 coupon
• 10% off first purchase for new followers
• Member-exclusive event notifications
• Regular giveaways

For a complete guide on using QR codes for your LINE account, see our LINE Official Account QR Code Complete Guide.

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For more advanced management strategies and case studies, see our LINE Official Account Marketing Complete Guide.

Backend Management

Mastering the backend is essential to effective LINE account management.

Overview of the Backend Interface

LINE Official Account Manager is your management hub.

Main sections:

• Home: Summary data including follower count, open rate, click rate
• Messages: Create and send broadcast messages
• Chat: One-on-one conversations with followers
• Audience: Follower list and tag management
• Analytics: In-depth performance data
• Settings: Account configuration, permission management

Key Metrics Explained

1. Followers

• Total number of people who have added your account
• Includes blocked followers (who won't receive messages)
• Track your growth trend over time

2. Target Reach

• Number of people who can actually receive your messages
• Excludes followers who have blocked your account
• This is your true audience size

3. Open Rate

• Percentage of recipients who opened your message
• LINE does not publish an industry average — use your own account history as the baseline
• A steadily falling open rate suggests your content isn't compelling enough

4. Click Rate

• Percentage who clicked a link or button in your message
• Industry average: 10–20%
• Reflects how effective your CTA is

5. Block Rate

• Percentage of followers who have blocked your account
• Keep below 5%
• High block rate signals over-sending or poor content quality

Useful Backend Features

Scheduled Messages

• Set send times in advance
• Auto-send at optimal times
• Great for anniversary campaigns and seasonal promotions

Segmented Testing (manual comparison)

• LINE discontinued A/B testing for broadcast messages on March 5, 2025. Existing scheduled tests were cancelled, and the related data was removed from the analytics pages in late March
• LINE's own recommendation is to use the "target filtering" feature to send in batches, then compare results manually in your delivery history

Analytics

• The dashboard shows statistics for messages, followers, and chats
• For deeper analysis and adjusting your send strategy
• (LINE's help documentation does not describe a follower-list or report export function, so check your own dashboard to confirm what is available)

Verification Application

Verified accounts display an official badge — blue or green — boosting brand credibility.

Advantages of a Verified Account

1. Increases trust

• Official badge (blue or green shield)
• Consumers are more willing to follow verified accounts
• Reduces the risk of being mistaken for a scam account

2. More visibility

• May appear in LINE's official account directory
• Higher chance of being recommended
• Better search ranking

3. Unlocks advanced features

• Certain features are only available to verified accounts
• Access to more marketing resources and support

Verification Requirements

Basic requirements:

• An existing LINE Official Account
• Account in good standing with no violations
• Complete and accurate business or store information

Blue badge (Certified Account):

• Requires a unified business number
• Submit company registration documents
• Pass LINE's review (approximately 7–14 business days)

Green badge (Verified Account):

• Individuals and small businesses can apply
• Submit business registration or supporting documents
• More flexible review criteria

Verification Application Process

1. Go to "Settings" → "Account Settings" in the backend
2. Click "Apply for Verification"
3. Upload supporting documents (company registration certificate, business license, etc.)
4. Fill in detailed information (company name, business number, address, phone)
5. Submit
6. Wait for LINE's review (typically 7–14 business days)
7. Once approved, the verification badge will appear on your account

Notes:

• The verification review itself carries no separate charge, but LINE requires you to purchase a paid "Premium ID" before you can submit a verification application — so in practice it is not free
• After approval, continued compliance with policies is required — violations will revoke the badge
• If your application is rejected, you can reapply after a waiting period

LINE Official Account FAQ

Here are answers to the 10 most frequently asked questions.

FAQ 1: Does a LINE Official Account cost money?

The Light Usage plan costs NT$0 per month and includes 200 messages — completely free.

If you need more messages, you can upgrade to the Medium Usage plan (NT$800/month before tax, 3,000 messages) or the High Usage plan (NT$1,200/month before tax, 6,000 messages). Neither the Light nor the Medium plan allows add-on messages; only the High Usage plan does, starting at NT$0.2 per message and stepping down as volume rises.

Auto-replies and one-on-one chat replies don't count toward your quota — only proactive broadcast messages are counted.

FAQ 2: How do I register for a LINE Official Account?

Registration takes just 5–10 minutes:

1. Go to https://tw.linebiz.com/
2. Click "Apply Now"
3. Register with a LINE account or email
4. Fill in basic info (account name, industry category)
5. Verify your email
6. Upload a profile photo and account description

Once complete, you can start using it right away.

For detailed steps, see our LINE Official Account Registration Complete Tutorial.

FAQ 3: What's the difference between LINE Official Account and LINE@?

LINE@ was merged into LINE Official Account in 2020.

Everything is now called "LINE Official Account," with more complete features and a more transparent pricing structure.

If you previously used LINE@, your account has already been migrated — no need to re-register.

FAQ 4: How do I gain more followers?

Effective ways to grow your following:

• Place QR code posters in your physical store
• Add an "Add Friend" button to your website
• Share your add-friend link on social media
• Offer incentives (discount codes, coupons)
• Host online and offline events
• Run LINE ads

Remember to give customers a reason to follow — member-exclusive deals, event alerts, etc.

FAQ 5: Can I remove a customer from my followers?

LINE's help center does not document a way for an Official Account to proactively remove a follower. In practice, businesses handle it these ways:

• Block a specific follower (they can no longer message you)
• Use tags to organize followers
• Exclude specific tagged groups from broadcast messages

If a customer blocks your account, they'll no longer receive your messages. Whether blocked followers still count toward your message quota is not stated in LINE's billing documentation — the official formula is simply "number of sends × number of target followers" — so check your delivery history to confirm.

For more customer service management tips, see our LINE Official Account Customer Service Guide.

FAQ 6: How is the message quota calculated?

Messages used = Number of recipients × Number of messages sent

Examples:

• 1 message to 1,000 followers = 1,000 messages
• 3 messages to 500 followers = 1,500 messages

Important:

• Auto-replies are NOT counted
• One-on-one chat replies are NOT counted
• Only proactive broadcasts count

FAQ 7: Can multiple people manage the same account?

Yes — LINE Official Account supports multi-user management.

How to set it up:

1. Go to "Settings" → "Admin Management"
2. Click "Add Admin"
3. Enter the person's LINE account or email
4. Set the permission level (four are available)
5. Send the invitation

LINE offers four permission roles:

• Admin: Full permissions — can change every setting and manage other members
• Operator: Can handle day-to-day operations
• Operator (no messaging permission): Cannot send messages
• Operator (no analytics access): Cannot view analytics data

FAQ 8: Can I switch a LINE Official Account back to a personal account?

No — a LINE Official Account cannot be converted back to a personal account.

They are completely different account types:

• Personal account: for personal communication
• LINE Official Account: for business and brand marketing

If you want to stop using your LINE Official Account, you can:

• Pause use (keep the account but stop sending)
• Delete the account (permanently — this cannot be undone)

But you cannot "convert" it into a personal account.

FAQ 9: How long does account verification take?

Verification review typically takes 7–14 business days.

Review process:

1. Submit verification application and documents
2. LINE's review team examines the documents
3. Additional materials may be requested
4. Once approved, the verification badge appears on your account

If the review takes longer than 14 days, contact LINE customer support to check on the status.

FAQ 10: Can I recall a broadcast message after sending?

Sent broadcast messages cannot be recalled.

Always double-check before sending:

• Review the content carefully (text, images, links)
• Confirm the recipient group is correct
• Use the "Preview" function to check the actual display
• Send to a test account first

Recommended:

• Use the "Scheduled Send" feature to set a future send time
• Before the scheduled time, you can cancel or edit
• Do a thorough check before sending for real

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Want to learn more advanced LINE Official Account management techniques?

Visit the Lion Fans Blog for complete social media marketing tutorials, success case analyses, and the latest industry insights!

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3 Action Steps: From Registration to Active Management

A LINE Official Account is one of the most valuable marketing tools available to Taiwanese businesses and merchants.

Three Steps to Get Started

Step 1: Register Your Account

Start with the NT$0 Light Usage plan to explore the features and operations.

Once your follower count grows and your messaging needs increase, consider upgrading your plan.

Step 2: Build Your Initial Follower Base

Use your existing customers, social media followers, and website traffic to quickly build an early audience.

Offer incentives (coupons, membership gifts) to increase the likelihood of people adding your account.

Step 3: Continuously Optimize Your Management

Review your data regularly to understand which messages perform best.

Adjust send frequency and content types based on open rates and click rates.

References

1. LINE Taiwan Official Blog, "LINE Official Account Feature Overview" (2024)
2. LINE Business Guide, "Official Account Management Guide" (2025)
3. Digital Times, "Taiwan LINE User Behavior Report" (2024)
4. LINE for Business, "Official Account Pricing Plans Explained" (2025)
5. TechOrange, "LINE Official Account Operations Complete Guide" (2024)
6. Social Media Marketing Research Report, "LINE Message Open Rate and Engagement Analysis" (2024)