Complete Guide to LINE Official Accounts | Registration, Pricing, Management Tips, and FAQ [2025 Updated]

Want to build a closer connection with your customers through a LINE Official Account?

Over 21 million people in Taiwan use LINE every month — meaning your potential customers are almost all here.

With the right management approach, a LINE Official Account can become your most powerful marketing tool.

90% Penetration Rate in Taiwan: How LINE Official Accounts Became the Strongest Marketing Channel

LINE has a penetration rate exceeding 90% in Taiwan, making it the most widely used messaging platform in the country.

For businesses and store owners, a LINE Official Account acts like a dedicated communication channel — you can send messages directly to customers without worrying about algorithm-driven reach limitations.

Compared to platforms like Facebook and Instagram, LINE's message open rate is 60–70%, far surpassing email's 20%.

That means every message you send has a significantly higher chance of being seen.

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What Is a LINE Official Account? And What Happened to LINE@?

A LINE Official Account (LINE Official Account) is LINE's dedicated account type for businesses and merchants.

Think of it as a "business edition LINE account" with many features that personal accounts don't have.

LINE Official Account vs. LINE@

Many people ask: "What's the difference between LINE Official Account and LINE@?"

The answer: LINE@ was merged into LINE Official Account in 2020.

Everything is now unified under "LINE Official Account," with more complete features and a more transparent pricing structure.

Core Advantages of LINE Official Account

A LINE Official Account lets you:

Broadcast Messages: Send messages to all your followers (or a specific group) at once
Auto-Replies: Set keywords so customer questions are answered automatically
Rich Messages: Design visually engaging image-and-text content
Analytics: Track follower counts, open rates, click rates, and more
Audience Tags: Categorize customers by attribute and send customized messages
Coupon Feature: Issue digital coupons and track redemptions

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LINE Official Account Registration Process [Step-by-Step Guide]

Registering a LINE Official Account is extremely simple — it takes just 5–10 minutes.

What You Need Before Applying

Prepare the following:

Email Address: For receiving verification emails and notifications
Mobile Phone Number: For identity verification
Account Name: Your brand or store name
Profile Photo: Recommended to use your brand logo (square, 640×640px recommended)
Background Image: Optional, recommended to use a brand image (1080×878px)

5-Step Quick Registration

Step 1: Go to the Official Website

Visit the LINE Official Account registration page: https://tw.linebiz.com/

Click "Apply Now" or "Create a Free Account."

Step 2: Choose a Registration Method

Choose one of the following:

Step 3: Fill in Basic Information

Enter the following:

Account name (Chinese characters allowed)
Industry category (choose the closest match)
Email address
Company or store information (optional)

Step 4: Verify Your Email

The system will send a verification email.

Click the verification link to complete email confirmation.

Step 5: Configure Your Account

After verification, set up:

Upload a profile photo
Write an account description (up to 160 characters)
Set up a welcome message (automatically sent when someone adds your account)
Choose a pricing plan (start with the free plan)

Once complete, your LINE Official Account is ready to go!

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LINE Official Account Pricing Plans: Full Comparison

One of the most common questions is: "Does a LINE Official Account cost money?"

The answer: there's a free plan and paid plans.

Three Pricing Plans

LINE Official Account offers three plans:

1. Free Plan

Monthly fee: NT$0
Free messages per month: 200
Overage: Cannot send (must upgrade)
Best for: Just starting out, fewer than 500 followers

2. Light Plan

Monthly fee: NT$600
Free messages per month: 5,000
Overage: Cannot send (must upgrade)
Best for: Small to mid-size businesses, 500–2,000 followers

3. Standard Plan

Monthly fee: NT$4,000
Free messages per month: 30,000
Overage: NT$0.2 per additional message
Best for: Large businesses or enterprises, 2,000+ followers

How Are Messages Counted?

Many people get confused by how "message quota" works.

Simple formula:

Messages Used = Number of Recipients × Number of Messages Sent

Example 1:

You have 1,000 followers
You send 1 message to everyone
Messages used = 1,000 × 1 = 1,000

Example 2:

You have 500 followers
You send 3 messages (3 rich messages) to everyone
Messages used = 500 × 3 = 1,500

Important:

Auto-reply messages are NOT counted
One-on-one chat replies are NOT counted
Only proactive broadcast messages count toward the quota

Which Plan Is Right for You?

Free Plan is right for:

Just starting out, fewer than 500 followers
Sending only 2–3 messages per month
Wanting to explore the features first

Light Plan is right for:

Around 500–2,000 followers
Sending 3–5 messages per month
Already operating at a steady rhythm

Standard Plan is right for:

More than 2,000 followers
Sending frequently (once or more per week)
Needing advanced features (A/B testing, detailed analytics, etc.)

LINEOfficialAccountPricingPlanComparison

Core Features and How to Use Them

LINE Official Account offers many powerful features. Here are the most important ones.

1. Broadcast Messages

The most commonly used feature — send messages to all your followers at once.

How to send a broadcast message:

Log into LINE Official Account Manager
Click "Messages" → "Broadcast" in the left panel
Click "Create Message"
Choose a message type (text, image, rich message, etc.)
Edit the message content
Choose recipients (all followers or a specific segment)
Set the send time (send now or schedule)
Click "Send"

Message types:

Text Message: For simple notices, offer info
Image Message: Strong visual impact, great for event promotions
Rich Message: Can include button links, boosts click rates
Video Message: For product demos, tutorials
Coupon: Trackable redemptions, great for promotions

2. Auto-Reply

Auto-reply saves significant customer service time and improves response speed.

Steps to set up auto-reply:

Go to "Chat" → "Response Settings"
Enable "Auto-Reply Messages"
Click "Create"
Set the trigger keyword (e.g., "business hours")
Enter the auto-reply content
Save

Practical auto-reply examples:

Keyword "price" → auto-reply with price list image
Keyword "address" → auto-reply with location and Google Maps link
Keyword "hours" → auto-reply with business hours
Keyword "menu" → auto-reply with the latest menu PDF

3. Smart Tags

Smart tags help you segment your audience and send more targeted messages.

How to use tags:

Go to "Audience" → "Tag Management"
Create tags (e.g., "VIP Customer", "New Customer", "Dormant Customer")
Assign tags to followers (manually or automatically)
When sending a broadcast, select a specific tagged group

Tag category suggestions:

Purchase frequency: Regular, Occasional, Never purchased
Customer value: VIP, Standard, Potential
Interests: Product A fan, Product B fan
Activity level: Active, Moderate, Dormant

4. Follower Acquisition

Growing your follower count is a key part of LINE Official Account management.

Effective methods:

QR Code: Place in your store, on flyers, business cards
Website embed: Add an "Add Friend" button to your site
Social media: Share your add-friend link on Facebook and Instagram
Paid ads: Run campaigns using LINE Ads Platform
In-person events: Pair with offers to encourage on-the-spot scanning
Member conversion: Migrate existing members to your LINE account

Follower incentive ideas:

Join and receive a NT$50 coupon
10% off first purchase for new followers
Member-exclusive event notifications
Regular giveaways

For a complete guide on using QR codes for your LINE account, see our LINE Official Account QR Code Complete Guide.

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Sign up for Lion Fans — we offer real, active LINE follower growth services. Not bot accounts that block you immediately. We help clients boost engagement by an average of 40% and build a solid social foundation fast!

For more advanced management strategies and case studies, see our LINE Official Account Marketing Complete Guide.

Backend Management

Mastering the backend is essential to effective LINE account management.

Overview of the Backend Interface

LINE Official Account Manager is your management hub.

Main sections:

Home: Summary data including follower count, open rate, click rate
Messages: Create and send broadcast messages
Chat: One-on-one conversations with followers
Audience: Follower list and tag management
Analytics: In-depth performance data
Settings: Account configuration, permission management

Key Metrics Explained

1. Followers

Total number of people who have added your account
Includes blocked followers (who won't receive messages)
Track your growth trend over time

2. Target Reach

Number of people who can actually receive your messages
Excludes followers who have blocked your account
This is your true audience size

3. Open Rate

Percentage of recipients who opened your message
Industry average: 60–70%
Below 50% suggests your content isn't compelling enough

4. Click Rate

Percentage who clicked a link or button in your message
Industry average: 10–20%
Reflects how effective your CTA is

5. Block Rate

Percentage of followers who have blocked your account
Keep below 5%
High block rate signals over-sending or poor content quality

Useful Backend Features

Scheduled Messages

Set send times in advance
Auto-send at optimal times
Great for anniversary campaigns and seasonal promotions

A/B Testing

Test different message content versions
Compare open rate and click rate differences
Available on the Standard Plan only

Data Export

Export follower lists and performance reports
For deeper analysis
For CRM integration

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Verification Application

Verified accounts display an official badge — blue or green — boosting brand credibility.

Advantages of a Verified Account

1. Increases trust

Official badge (blue or green shield)
Consumers are more willing to follow verified accounts
Reduces the risk of being mistaken for a scam account

2. More visibility

May appear in LINE's official account directory
Higher chance of being recommended
Better search ranking

3. Unlocks advanced features

Certain features are only available to verified accounts
Access to more marketing resources and support

Verification Requirements

Basic requirements:

An existing LINE Official Account
Account in good standing with no violations
Complete and accurate business or store information

Blue badge (Premium Account):

Requires a unified business number
Submit company registration documents
Pass LINE's review (approximately 7–14 business days)

Green badge (Verified Account):

Individuals and small businesses can apply
Submit business registration or supporting documents
More flexible review criteria

Verification Application Process

Go to "Settings" → "Account Settings" in the backend
Click "Apply for Verification"
Upload supporting documents (company registration certificate, business license, etc.)
Fill in detailed information (company name, business number, address, phone)
Submit
Wait for LINE's review (typically 7–14 business days)
Once approved, the verification badge will appear on your account

Notes:

Verification is free
After approval, continued compliance with policies is required — violations will revoke the badge
If your application is rejected, you can reapply after a waiting period

LINE Official Account FAQ

Here are answers to the 10 most frequently asked questions.

FAQ 1: Does a LINE Official Account cost money?

LINE Official Account offers a free plan with 200 messages per month — completely free.

If you need more messages, you can upgrade to the Light Plan (NT$600/month, 5,000 messages) or the Standard Plan (NT$4,000/month, 30,000 messages).

Auto-replies and one-on-one chat replies don't count toward your quota — only proactive broadcast messages are counted.

FAQ 2: How do I register for a LINE Official Account?

Registration takes just 5–10 minutes:

Go to https://tw.linebiz.com/
Click "Apply Now"
Register with a LINE account or email
Fill in basic info (account name, industry category)
Verify your email
Upload a profile photo and account description

Once complete, you can start using it right away.

For detailed steps, see our LINE Official Account Registration Complete Tutorial.

FAQ 3: What's the difference between LINE Official Account and LINE@?

LINE@ was merged into LINE Official Account in 2020.

Everything is now called "LINE Official Account," with more complete features and a more transparent pricing structure.

If you previously used LINE@, your account has already been migrated — no need to re-register.

FAQ 4: How do I gain more followers?

Effective ways to grow your following:

Place QR code posters in your physical store
Add an "Add Friend" button to your website
Share your add-friend link on social media
Offer incentives (discount codes, coupons)
Host online and offline events
Run LINE ads

Remember to give customers a reason to follow — member-exclusive deals, event alerts, etc.

FAQ 5: Can I remove a customer from my followers?

You cannot actively "delete" a follower in LINE Official Account.

But you can:

Block a specific follower (they can no longer message you)
Use tags to organize followers
Exclude specific tagged groups from broadcast messages

If a customer blocks your account, they'll no longer receive your messages and won't count toward your message quota.

For more customer service management tips, see our LINE Official Account Customer Service Guide.

FAQ 6: How is the message quota calculated?

Messages used = Number of recipients × Number of messages sent

Examples:

1 message to 1,000 followers = 1,000 messages
3 messages to 500 followers = 1,500 messages

Important:

Auto-replies are NOT counted
One-on-one chat replies are NOT counted
Only proactive broadcasts count

FAQ 7: Can multiple people manage the same account?

Yes — LINE Official Account supports multi-user management.

How to set it up:

Go to "Settings" → "Admin Management"
Click "Add Admin"
Enter the person's LINE account or email
Set permission level (Admin or Member)
Send the invitation

Permission differences:

Admin: Can change all settings, add/remove admins
Member: Can send messages and respond to chats, but cannot change account settings

FAQ 8: Can I switch a LINE Official Account back to a personal account?

No — a LINE Official Account cannot be converted back to a personal account.

They are completely different account types:

Personal account: for personal communication
LINE Official Account: for business and brand marketing

If you want to stop using your LINE Official Account, you can:

Pause use (keep the account but stop sending)
Delete the account (permanently — this cannot be undone)

But you cannot "convert" it into a personal account.

FAQ 9: How long does account verification take?

Verification review typically takes 7–14 business days.

Review process:

Submit verification application and documents
LINE's review team examines the documents
Additional materials may be requested
Once approved, the verification badge appears on your account

If the review takes longer than 14 days, contact LINE customer support to check on the status.

FAQ 10: Can I recall a broadcast message after sending?

Sent broadcast messages cannot be recalled.

Always double-check before sending:

Review the content carefully (text, images, links)
Confirm the recipient group is correct
Use the "Preview" function to check the actual display
Send to a test account first

Recommended:

Use the "Scheduled Send" feature to set a future send time
Before the scheduled time, you can cancel or edit
Do a thorough check before sending for real

Want to learn more advanced LINE Official Account management techniques?

Visit the Lion Fans Blog for complete social media marketing tutorials, success case analyses, and the latest industry insights!

3 Action Steps: From Registration to Active Management

A LINE Official Account is one of the most valuable marketing tools available to Taiwanese businesses and merchants.

Three Steps to Get Started

Step 1: Register Your Account

Start with the free plan to explore the features and operations.

Once your follower count grows and your messaging needs increase, consider upgrading your plan.

Step 2: Build Your Initial Follower Base

Use your existing customers, social media followers, and website traffic to quickly build an early audience.

Offer incentives (coupons, membership gifts) to increase the likelihood of people adding your account.

Step 3: Continuously Optimize Your Management

Review your data regularly to understand which messages perform best.

Adjust send frequency and content types based on open rates and click rates.

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References

LINE Taiwan Official Blog, "LINE Official Account Feature Overview" (2024)
LINE Business Guide, "Official Account Management Guide" (2025)
Digital Times, "Taiwan LINE User Behavior Report" (2024)
LINE for Business, "Official Account Pricing Plans Explained" (2025)
TechOrange, "LINE Official Account Operations Complete Guide" (2024)
Social Media Marketing Research Report, "LINE Message Open Rate and Engagement Analysis" (2024)