Threads Logo & Icon Download [2025] — Official Resources, Brand Colors, Usage Guidelines Complete Guide

Need the Threads logo or icon for your website, design, presentation, or printed materials?

This article provides a complete download guide for Threads' official logo and icon resources, including official download links, the formats Meta actually supplies (PNG, SVG, AI), what Meta does and does not publish about colour, logo usage rules (what you can do, what you can't, and what needs prior permission), recommendations for different use cases, and links to resources from other Meta platforms.

Official Logo and Icon Resources

Threads Official Brand Resource Center

Meta provides an official brand resource center where you can download Threads logos and icons. The guidelines are published on that page itself — there is no standalone PDF guide, and the page states that "more detailed guidelines are coming soon":

Official download links:

• Meta Brand Resource Center - Threads

Available Logo and Icon Formats

Threads officially provides resources in the following formats:

Each comes in a White and a Black version — 4 sets, 12 files in total, delivered as a single Threads-Brand-Resource-Center.zip.

The 2 Main Logo Variants

The official logo pack contains only two lock-up forms, each in a white and a black version:

1. Lock up (icon + text)

• Meta's own term is "lock up": the @ icon plus the Threads wordmark, drawn to match each other in weight
• Best for: Official documents, website headers, presentation covers
• Filenames: threads-logo-wordmark-white.svg (white) / threads-logo-wordmark-black.svg (black)

2. Logo (icon only)

• Just the @ icon, no text — Meta calls this standalone icon simply the "Logo"
• Best for: App icons, social media avatars, buttons
• Filenames: threads-logo-white.svg (white) / threads-logo-black.svg (black)

There is no wordmark-only file. Meta says the sizing and spacing relationship of the lock up "should remain intact, unless they are moved apart and used individually" — you may separate them yourself, but Meta does not ship a wordmark-only download.

Complete Logo Download Guide

Download Steps (Official Website)

Method 1: Download from the Meta Brand Resource Center

1. Go to the Meta Brand Resource Center (the old address, about.meta.com/brand/resources/, redirects there)
2. Select "Threads"
3. In the "Logo pack" block, tick "I have read and accept the applicable guidelines and other terms for use."
4. Click "Download" to get Threads-Brand-Resource-Center.zip
5. Unzip and pick what you need: the 01 White and 02 Black colour versions each contain a Logo folder (icon only) and a Logo + Wordmark folder (icon + text), with PNG, SVG and AI inside each

Method 2: Export from the Threads App (unofficial)

If you can't access the official website, you can:

1. Open the Threads app
2. Screenshot the logo or icon
3. Use a background-removal tool (such as remove.bg)
4. But not recommended for official use (lower quality)

Format Selection Guide

PNG format:

• Pros: Small file size, high compatibility, supports transparent background
• Cons: Becomes blurry when scaled up
• Best for: Web pages, social media, presentations
• Recommended resolution: At least 1024×1024px

SVG format:

• Pros: Vector image — infinitely scalable without loss, small file size
• Cons: Some older software doesn't support it
• Best for: Web design, UI/UX design, responsive design
• Recommended: First choice for designers and developers

AI format:

• Pros: Native Adobe Illustrator vector file — editable and ready for print output
• Cons: Needs Adobe Illustrator (or other AI-compatible vector software) to open
• Best for: Print work handed to a designer or print shop (business cards, posters)
• Note: The official logo pack does not include EPS — export one from the AI file if you need it

Brand Colour: What Meta Publishes, and What It Doesn't

Threads' brand identity is centered on a black-and-white color scheme — clean and highly recognizable.

Meta only supplies a white and a black version

Meta has never published a Threads brand colour specification. The Threads page on the Meta Brand Resource Center contains only a brand overview, the logo rules (icon clear space, lock-up proportions), the permission threshold and the Logo pack download — no colour section, no HEX/RGB/CMYK, and no Pantone references. The page itself notes that "more detailed guidelines are coming soon."

The Threads "official brand colour" tables circulating online — including the dark and light grey secondary colours and Pantone numbers — are not values Meta published, and relying on them for real brand material is risky.

The only colour information you can rely on is what is inside the logo pack: the white SVG is filled with #fff, and the black version carries no explicit fill (it defaults to black).

What to do in practice

Design software (Illustrator / Photoshop / Figma / Sketch):

1. Place the official SVG or AI file directly — do not recolour it yourself
2. Use the black version on light backgrounds and the white version on dark backgrounds

Print:

• Meta publishes no Pantone number, so do not ask a print shop for "the official Threads Pantone"
• For black, "full black" (K100) generally beats 4-colour black — that is ordinary print practice, not a Meta rule

Logo Usage Guidelines

Meta has clear rules for using the Threads logo. Violations may result in legal issues.

Allowed Uses

1. Educational and informational purposes

• ✓ Referencing in blog posts and tutorial videos
• ✓ News coverage, opinion articles
• ✓ Academic research, book citations
• ✓ Social media posts discussing Threads

2. Integration and linking

• ✓ "Follow us on Threads" button on a website
• ✓ "Share via Threads" feature in an app
• ✓ Showing Threads usage examples in presentations

3. Personal non-commercial use

• ✓ Personal website or business card listing a Threads handle
• ✓ Social media profile showing a Threads link
• ✓ School projects, personal portfolios

Basic requirements when using:

• Use the official logo files provided by Meta
• Do not alter the logo's colors, proportions, or design
• Clearly distinguish your brand from the Threads brand
• Do not imply Meta's endorsement or partnership

Prohibited Uses

1. Altering the logo design

• ✗ Changing the logo colors (except for officially provided variants)
• ✗ Rotating, distorting, or stretching the logo
• ✗ Adding shadows, glows, or effects to the logo
• ✗ Redrawing or imitating the logo

Incorrect examples:

• Changing the black logo to red
• Stretching or squishing the @ icon
• Adding a gradient effect to the logo

2. Implying an official relationship

• ✗ Using phrases like "Official Threads Partner"
• ✗ Using the Threads logo as your brand's primary identity
• ✗ Creating brand names that could be confused with Threads

3. Inappropriate commercial use

• ✗ Making the Threads brand the most distinctive or prominent feature of a design
• ✗ Implying a partnership, sponsorship or endorsement by Meta
• ✗ Using or registering the Threads trademark as, or as part of, your own trademark, service mark, company name, username or domain
• ⚠️ Broadcast, radio, out-of-home advertising, or print larger than 8.5 x 11 inches (A4) requires prior permission from Meta (requests must be in English and include a mock-up of the intended use)

4. Offensive content

• ✗ Using the logo in pornographic, violent, or hateful content
• ✗ Using it alongside alcohol, tobacco, or gambling advertising
• ✗ Using it for political attacks or smear campaigns

Spacing and Proportions Rules

Minimum clear space:

• Per Meta's official rule, the clear space around the Threads icon equals the width of the icon divided by 4
• Ensure the logo isn't squeezed or covered by other elements
• For the lock up (icon + text) Meta only says the sizing and spacing relationship should remain intact — no number is given

Visual example (text description):

┌─────────────────────────┐
│                         │  ← width ÷ 4
│    [Threads icon]       │
│                         │  ← width ÷ 4
└─────────────────────────┘
   ↑                   ↑
 width ÷ 4         width ÷ 4

Background contrast:

• Black logo: Use a light background (white, light gray)
• White logo: Use a dark background (black, dark gray)
• Ensure a contrast ratio of at least 4.5:1 (WCAG accessibility standard)

Recommendations for Different Use Cases

Scenario 1: Website Design

Recommended format: SVG (vector image) Recommended sizes:

• Website header: 40–60px height
• Footer: 24–32px height
• Social link buttons: 32×32px or 48×48px

HTML example:

<!-- Using SVG -->
<img src="threads-logo-black.svg" alt="Threads" width="40" height="40">

<!-- Using PNG (fallback) -->
<img src="threads-logo-black.png" alt="Threads" width="40" height="40">

Developer tip: If you're integrating Threads functionality into your website, check out the Threads API Developer Guide for complete technical integration details.

CSS optimization:

.threads-logo {
  width: 40px;
  height: 40px;
  image-rendering: -webkit-optimize-contrast;
  image-rendering: crisp-edges;
}

Responsive design:

/* Smaller on mobile */
@media (max-width: 768px) {
  .threads-logo {
    width: 32px;
    height: 32px;
  }
}

Scenario 2: Social Media

Profile picture:

• Format: PNG
• Size: 1024×1024px (high resolution)
• Background: Solid color (white or black)

Post images:

• Format: PNG
• Size: 1200×675px (16:9 ratio)
• Logo position: Bottom-right or centered
• Opacity: 70–100%

IG Stories:

• Size: 1080×1920px (9:16 ratio)
• Logo position: Top or bottom
• Add "Follow us on Threads" text

Scenario 3: Printed Materials

Business cards:

• Format: AI or SVG (vector), or high-resolution PNG (300 dpi)
• Logo position: Back bottom-right or front alongside other social icons

Posters/flyers:

• Format: AI or SVG (vector image)
• Size: Adjusted to print dimensions (minimum 300 dpi)
• Logo position: Near the information block
• ⚠️ Print larger than 8.5 x 11 inches (A4) requires prior permission from Meta

T-shirts / merchandise:

• Note: Meta's trademark guidelines only permit uses set out in the guidelines or expressly permitted by Meta — there is no carve-out for merchandise
• For any merchandising or commercial use, request permission from Meta first and consult a legal advisor

Scenario 4: Presentations and Documents

PowerPoint / Keynote:

• Format: PNG (transparent background)
• Size: 200–400px (adjust for presentation size)
• Logo position: Cover, footer, content pages as source attribution

PDF documents:

• Format: SVG or high-resolution PNG
• Usage: Citing Threads data, presenting social media strategies

Word documents:

• Format: PNG
• Size: 100–200px
• Usage: Research reports, academic papers

Scenario 5: Video and Animation

YouTube videos:

• Format: PNG (transparent background)
• Size: 1080×1080px or 1920×1080px
• Logo position: Intro, outro, watermark
• Animation: Simple fade in/out (avoid excessive effects)

Animated logo (unofficial):

• Meta does not provide an official animated logo
• If you need to create one, keep the animation simple (rotate, scale, fade)
• Do not excessively warp or distort it

FAQ

Q1: Is the Threads logo free to use?

Answer: Yes, but only for uses the official guidelines allow.

The Threads logo is Meta's trademark, and Meta operates a whitelist: its trademarks "may only be used as provided in these guidelines or with Meta's permission," and Meta may revoke that permission at any time. Typical permitted uses include education, informational references and integration links. Broadcast, radio, out-of-home advertising and print larger than 8.5 x 11 inches (A4) require prior permission.

Q2: Can I change the color of the Threads logo?

Answer: Not recommended, except for officially provided variants.

Meta provides black and white (reversed) variants. If you need other colors, use the monochrome version (black or white) rather than self-recoloring.

Q3: Can I put the Threads logo on merchandise (T-shirts, mugs)?

Answer: Meta's brand guidelines contain no "personal use is fine" exception.

Meta states that its trademarks "may only be used as provided in these guidelines or with Meta's permission," and prohibits using or registering a Meta trademark as, or as part of, any trademark, company name, username or domain. The guidelines draw no distinction between personal use, gifts and sales, and grant no exemption by quantity or purpose. Use in broadcast, radio, out-of-home advertising or print larger than 8.5 x 11 inches (A4) explicitly requires prior permission. For anything involving merchandising or commercial use, request permission from Meta first and consult a legal advisor.

Q4: Do I need permission to add a "Follow us on Threads" button to my website?

Answer: No.

This is reasonable integration. As long as you use the official logo, follow the usage guidelines, and don't imply an official partnership, you can use it freely.

Q5: What if I can't find the official logo download link?

Answer: Try these steps:

1. Go to the Meta Brand Resource Center
2. Pick "Threads" from the brand list on the front page
3. If the site is under maintenance, wait or use a cached version
4. Contact Meta's official support (response times may be longer)

Temporary alternatives (unofficial):

• Use a high-resolution screenshot (for personal temporary use only)
• Download community-recreated versions from design communities (Figma Community, Dribbble) — check the license carefully

Q6: Is the Threads logo available in different languages?

Answer: No.

The Threads wordmark is in English — there are no versions in other languages. However, the icon (@ symbol) is universal and works globally.

Q7: Can I use the black logo on a dark background?

Answer: Not recommended.

On a dark background, use the white (reversed) logo to ensure sufficient contrast. A black logo on a dark background will be difficult to see.

Q8: What if the logo file is corrupted or won't open?

Answer: Check the following:

SVG file won't open:

• Confirm you're using SVG-compatible software (Illustrator, Figma, a browser)
• Windows users can use Inkscape (free)

AI file won't open:

• Requires Adobe Illustrator (or other AI-compatible vector software)
• Free alternative: use the SVG from the same pack, or convert with an online tool (CloudConvert)

PNG file is corrupted:

• Re-download it
• Check whether the download completed fully

Meta Platform Brand Resource Links

In addition to Threads, Meta's other platforms also provide official brand resources:

Instagram

Official resources:

• Instagram Brand Resources
• Logo variants: Color gradient, black, white
• Icon: Camera icon

Brand colors:

• Meta's official Instagram brand page publishes no colour codes at all (no HEX, RGB or CMYK, and no colour or gradient section); the widely circulated #E4405F and similar values come from third-party swatch sites, not Meta
• When you need the exact colour, take it from the official logo file itself

Facebook

Official resources:

• Facebook Brand Resource Center
• Logo variants: Blue, black, white
• Icon: "f" icon

Brand colors:

• Facebook Blue: #1877F2 (HEX)
• RGB: 24, 119, 242

WhatsApp

Official resources:

• WhatsApp Brand Guidelines
• Logo variants: Green, black, white
• Icon: Phone icon

Brand colors:

• WhatsApp Green: #25D366 (HEX)
• RGB: 37, 211, 102

Messenger

Official resources:

• Messenger Brand Resources
• Logo variants: Gradient, black, white

Brand colors:

• Messenger blue-purple gradient: #00B2FF → #006AFF

Meta Unified Resource Portal

Meta Brand Resource Center:

• URL: https://www.meta.com/brand/resources/ (the old about.meta.com/brand/resources/ address redirects there)
• Includes brand resources for all Meta products
• Regularly updated with the latest logos and usage guidelines

This guide covers the how-to side of Threads growth. If what you need is a faster start on the numbers, Lion Fans offers Threads follower and engagement services — see plans and pricing.

Related Resources

For more Threads features and tips, check out these articles:

• Threads Complete Guide 2025 | Features, Video Download, DM Settings
• Threads API Developer Guide (technical integration needs logo resources)
• Threads PTT & Dcard Reviews (building brand image for Taiwan)
• Threads Video Download Guide (downloading brand promotional video assets)

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